Thomas Nassiff is a contributing writer to PropertyOfZack. Follow him on Twitter.
"New rules," right? Jay-Z set a bar this year when he announced Magna Carta Holy Grail two weeks before its release date, selling Samsung one million units and earning himself a platinum record before any marketing had begun.
But his wife might have just one-upped him.
After almost an entire calendar year of teasing her massively loyal fanbase (and the rest of us) with clips, commercial appearances and generally not saying anything at all about her new album during her entire world tour (she also cut her hair!), Beyonce drops a new 14-song album at midnight on Friday the 13th with 14 accompanying music videos. Oh, and HOV, Drake and Frank Ocean all make appearances. OH, and Columbia Records said this week that her new album would be dropping in 2014. So much for that…
It’s December. The music industry, as it does every year, is about to go on hiatus for half a month. The Christmas albums have come out and the Grammy nominations are already here. No one releases new music this close to the new year for many reasons – one major reason is that Internet traffic dies during the holiday season, meaning that online marketing has a limited reach.
But when your marketing strategy costs zero dollars, who gives a fuck about that? Putting a new album on iTunes doesn’t cost anything. Releasing a 14-song album with 14 music videos comes with its production costs, sure, but this thing costs $16 online. And here’s a prediction – Queen Bey will chime in on this week’s Soundscan reports with sales around the 500K mark (and maybe more), even though she has a 3-day disadvantage by dropping the self-titled LP on a Friday instead of a traditional Tuesday.
SHE TOOK UP EVERY SINGLE BANNER ON ITUNES IM GONNA GO INTO CARDIAC ARREST
The most beautiful yet terrifying part out of the whole movie.
invading your tv’s tonight for the victoria’s secret fashion show. the lovely taylor swift joins us too. watch us at 10/9c on cbs
Jalex <333 it’s so cute and wonderful. I mean how can you not ship it??? It’s adorable. Aww.. It’s the perfect ship (of course Lisa and Alex are great together but still.)
there’s no such thing as too soon for this gif