Serta Mattress PR Marketing Ideas for Mrs. G's Sleep Center:
All of these ideas involve starting discussions using social media, whether it’s Twitter, Tumblr, or Facebook. I broke down each discussion by the types of mattresses they are promoting.
Overall idea: Many people are becoming more focused on personal health, whether it’s diets, exercise, etc. Sleep is a core factor for being healthy and staying active so hopefully these discussions will engage current and potential customers into pursuing a healthier lifestyle and ultimately talking about and selling the product and the idea.
iComfort: Since many people wake up to radio alarms consider having people start a discussion about what songs they have on their iPod’s that best wakes them up in the morning and energizes them throughout the day (or while exercising).
Perfect Day iSeries: Anyone can have a “perfect day,” but have people describe their perfect night’s sleep (direct it towards busy parents with children). Or play off of the idea of daydreaming; have them discuss a typical perfect day or whatever fleeting thoughts they have that would make their day better.
Perfect Sleeper: We’re always hearing things about getting a good night’s rest and lots of “beauty sleep;” update the social media with useful beauty or fashion tips or healthy living/sleep tips via video or articles from around the web.
Smart Choice: Have people share what “smart choices” they’ve made throughout their day for a healthier lifestyle (diet, exercise, stress management, etc.) You can also update with videos of different healthy recipes and how to prepare them.
The purpose is to get people to engage in the social media updates and to keep the conversation going. Hopefully this will transpire into them talking about the page or the product.
-Nicole Cortese
